There are over 1.5 million non-profit organizations in the United States alone. To make your organization stand out amidst the crowd you need to have a strong online presence.
Having the right Non-Profit Website could be the difference between getting your message out, or getting buried in the overwhelming sea of information that is the internet.
These three traits are found in all well designed non profit websites. Make sure that yours has them as well!
1. Solid Non Profit Website Content
The backbone of your website should be interesting content that appeals to your audience and gets your message across. Make sure that your content is riveting and also accurate. Use primary sources when possible for references.
The more your content is viewed and linked to, the more visible and credible your page will be on search engine platforms such as Google. Hire a team of great writers and producers to make your content shine.
Focus on the ways your organization improves the world and showcase examples of it doing so. Make sure that your content is relatable enough for everyone to enjoy but unique enough to set your organization apart.
As your organization grows and extends its reach, the depth and scale of your content should increase as well. The more relevant and reputable your content, the more relevant and reputable your organization will be online.
2. A Seamless Non-Profit Website Design
You don’t want your website to be too minimalist to the point where it is barren and looks outdated. At the same time, you don’t want it to be too flashy where it takes away from your overall message.
Make your website simple yet visually appealing. Don’t confuse users with unnecessary features or complicated layouts. Most beautiful non profit websites are easy on the eye and easy to navigate.
Having the website is only half the battle, making sure it operates smoothly is important as well. Make sure that you have a specialized IT department that can help you with any troubleshooting or errors.
3. Focus on Digital Marketing
If your website gets buried to the third or fourth page of Google, it doesn’t matter how awesome it looks or how great your content is. At that point, nobody will see it and your message will be lost.
Learn the basics of digital marketing and use tools such as Search Engine Optimization to make your website relevant and visible to all those who care about your non-profit.
Your website is your window to the world and the easiest way for people to learn more about your organization and what it does. Don’t neglect digital outreach and marketing or you will fall behind.
A Non Profit Organization Website Is Essential
Having a Non-Profit Website is an essential element of existing in this modern world. If you want your organization to be a socio-cultural powerhouse, you need one to get your message across.
Find someone who specializes in non profit website hosting and get yours started today. Contact CIRICK today to help design and host your website. They specialize in non profits so they are a great choice.