As a nonprofit organization, do you think that digital marketing is probably not for you? Then you should think again. Digital marketing, in fact, is an effective tool to enable corporations to boost their financial revenues.
It can also help charitable associations like yours to expand their reach, gain more visibility, and succeed at supporting great social causes. If you’re wondering what exactly the best digital marketing strategies for nonprofits are, then you’ve come to the right place.
In this blog, we are going to give you some awesome tips on nonprofit digital marketing. Just keep reading, and get ready to take notes.
1. Make the Most of Social Media
Most nonprofit organizations have a mutual pain point: tight budgets. So, if that’s your case, you’re going to want to start with a digital marketing tool that is as effective as it is affordable. Of course, we’re talking about social media.
Use your social media accounts to build a community of followers, engage them in regular discussions, and inspire them to support your causes. Social media is also a great place to launch challenges, fundraisers, surveys, and get videos or posts to go viral: a very cheap, yet super productive, way to expand your reach, acquire more donations, and boost the success of your social justice efforts.
2. Supercharge Your Email Marketing
Another very affordable, easy-to-use tool to grow your audience is email marketing. The name of the game, here, is customization: you’ll want your emails to be perfectly tailored to their recipient. So, make sure you categorize your contacts and send them content that is relevant and interesting to them, and that inspires them to take action.
With a well-crafted email marketing campaign, you can fulfill a series of goals in an expensive and simple way: provide news and information to your audience; promote your organization’s latest successes; invite people to donate. What’s not to love?
3. Get an Influencer on Board
Social media influencers are not just pretty faces: they can become inspirational voices that support the struggles of vulnerable people as well as the goal to protect the planet.
Do a bit of research on platforms like Instagram, YouTube, and TikTok, find an influencer that aligns with your organization’s views and values, get in touch with them and offer to start a collaboration. If they agree, your association will immediately reach a huge number of users through your influencer’s profile.
4. Shoot (and Share) Compelling Videos
If your budget allows it, then you should definitely consider shooting some impressive video content. Yes, it’s a bigger investment compared to social media or email, but it pays off: after all, it’s been shown time and again that people are up to three times more likely to click on a video contained in an email, and that video can boost landing page conversion by up to 80%.
So, get your thinking cap on, put a team of creative filmmakers together, and shoot for the stars (quite literally). Want to go the extra mile? Then consider taking advantage of YouTube for your video-sharing strategy.
Great Digital Marketing Strategies for Great Nonprofits
Are you ready to start using these digital marketing strategies for your nonprofit organization? From simple and cheap tools like social media to slightly more complex but equally effective ones like videos, you should definitely tap into the power of digital to boost your campaigns, reach out to more donors, and expand your reach.
Would you like to know more about how CIRIK can help your nonprofit achieve all of this and more? Then get in touch with us today.